Demographics are the groups that audiences can be separated into, and are based on age, gender and socio-economic group. They are helpful when deciding on a target audience for a product and allow you to see clearly how people fit into different groups.
They can be used to separate audiences into groups that can be easily viewed and compared with each other. These groups are really useful to consider when choosing your target audience as you can compare the genre of magazine that you are creating and see where it would fit in on the demographics table, meaning that you can cater your magazine to appeal to the people who are most likely to read it. It also helps with the look of your magazine - different ages of people like different colours, fonts and amounts of text and/or pictures.
As well as the socio-economic groups, it is also important to consider age group and gender. A lot of magazines only appeal to one gender or a certain age group, and they have to use pictures and write articles that those groups of people will be interested in. This is where demographics come in, allowing you to separate and break groups down and look at them in detail so that you can make the best magazine possible for your target audience.
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